Vice President of Marketing

The Franklin Institute, the most visited museum in the
Commonwealth of Pennsylvania, strives to be the world leader in promoting
science and technology education and literacy through inspiring and engaging experiences
that cultivate curiosity, critical thinking, and an understanding of the
crucial role science plays in our lives.

At The Franklin Institute, we provide an
environment that is as nurturing as it is dynamic. Our team-oriented approach
allows for ample learning and career growth opportunities. We think you will find
the Institute offers the ideal atmosphere in which to best use your skills and
talents. We are eager for your input, ideas, and inspiration.

Position
Description:

We
are seeking a results-driven and strategic senior executive to lead marketing
and communications for The Franklin Institute (TFI), ensuring sustained revenue
growth and an exceptional brand presence. The ideal candidate will have a proven
track record of driving high-volume ticket sales, customer engagement, and
media visibility within the attractions, tourism, or cultural sectors. This
leader will integrate data-driven marketing, pricing optimization, and audience
development strategies to maximize visitor volume and revenue.

Key Responsibilities: 

• Revenue-Driven
  Marketing: Develop
  and execute marketing strategies that maximize ticket sales, optimize
  pricing models, and increase customer acquisition & retention. 

• Brand
  Positioning & Audience Growth: Elevate
  TFI’s visibility as a premier cultural and entertainment destination,
  increasing brand loyalty and visitor engagement. 

• Data-Driven
  Decision Making: Utilize
  customer insights, analytics, and market research to shape marketing
  campaigns, improve ROI, and increase conversion rates across all
  channels. 

• Omnichannel
  Marketing: Oversee
  digital, social, content, and traditional marketing strategies, ensuring
  seamless visitor journeys from awareness to ticket purchase. 

• Partnerships
  & Outreach: Establish
  and expand partnerships with media, tourism agencies, hospitality
  networks, and corporate sponsors to drive attendance. 

• PR &
  Communications Leadership: Oversee
  messaging, media relations, and crisis communications to ensure strategic
  brand representation. 

• Customer
  Experience Optimization: Align
  marketing efforts with visitor services, ensuring consistent on-site and
  online engagement to maximize ticket sales. 

• Budget
  & Resource Management: Strategically
  allocate and manage marketing budgets to optimize return on ad spend
  (ROAS) and overall campaign performance. 

• Team
  Leadership & Development:
  Lead and inspire a high-performing team, support inter-departmental
  collaboration, develop talent, and set clear KPIs and performance
  metrics. 

• Enterprise
  Leadership:
  Strategically work with other leaders across the organization to help
  ensure TFI’s overall success, including collaboration with board
  members. 

Key Competencies: 

• Sales-Driven
  Leadership: Demonstrated
  success in implementing high-impact marketing campaigns that drive ticket
  sales and revenue growth. 

• Brand
  Innovation: Proven
  ability to position brands competitively in the cultural and attractions
  sector, creating compelling narratives that attract diverse
  audiences. 

• Performance
  Marketing & Analytics: Expertise
  in leveraging SEO, paid media, CRM, and audience segmentation to maximize
  marketing efficiency and ticket sales. 

• Strategic
  Partnerships: Experience
  in building alliances with media, influencers, promotional partners, and
  tourism partners to boost attendance. 

• Agility
  & Innovation: Ability
  to adapt marketing strategies based on industry trends, visitor behavior,
  and competitive insights aligned with the evolving digital
  landscape. 

Qualifications & Experience: 

• Bachelor’s
  degree in Marketing, Business, Communications, or a related field. 

• 12+
  years of progressive marketing experience, with at least 8 years in a
  leadership role within attractions, tourism, entertainment, or cultural
  institutions. 

• Proven
  success in scaling ticket sales and driving attendance growth through
  integrated marketing strategies. 

• Strong
  expertise in digital marketing, audience segmentation, and performance
  analytics. 

• Track
  record in public relations, media outreach, and partnership
  development. 

• Exceptional
  storytelling skills with the ability to engage diverse audiences. 

• Passion
  for the cultural and visitor experience industry, coupled with a strong
  commitment to innovation and excellence. 

The Franklin Institute offers a competitive salary and
comprehensive benefits package. The comprehensive benefits package includes
health, dental, and vision insurance, 401(k), life insurance, and disability
coverage. We also offer generous paid time off, paid holidays, and various
wellness program benefits. 

The Franklin Institute is an equal-opportunity employer. We do not
discriminate based on race, color, gender, gender identity, sexual orientation,
age, religion, national or ethnic origin, disability, or protected veteran
status.