Product Marketing Manager

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Overview:

As a Product Marketing Manager, you are responsible for bringing our products to market and developing the tactics that drive optimal user and customer engagement. You are our primary product evangelist and will play a key role in developing marketing plans for product launches.

You know our users well including what they need today and will need in the future. You also know what our customers need, how they evaluate our performance and what’s going to keep them engaged. You back up strategic insights with supportive data and then use those insights to develop positioning and communication that resonates with platform users.  Our offices are in Washington, D.C. and New York – we are also open to having this person work remotely.

Responsibilities:

  • Market intelligence—become an expert on our users and clients, who are they and what they need
  • Understand the competitive landscape—be an expert on our competition.
  • Collaborate with product management, editorial and sales teams to develop product positioning and messaging that resonate with our users and clients.
  • Process and document user engagement including what inspires them, where they get their information and what’s behind the decisions they make.
  • Develop a marketing plan for the products you support based on your research in conjunction with our product teams, including key activities and budgets to support client experience and consumer engagement.
  • Develop KPIs and assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Develop marketing plans around launches of new products and features and releases and existing products, and manage the cross-functional implementation of the plan.
  • Understand and support our sales channels; work closely with them on solutions that support the needs of both clients and users
  • Ability to manage various marketing channels, with a specific focus on member cultivation and user segmentation via email marketing including the strategic development of personalized communication, member acquisition, engagement and company promotion.

Qualifications:

  • 3-5 years of product marketing experience that includes the development of direct to consumer marketing plans, email marketing, conducting competitor analysis and market research
  • Proficient in using collaboration and CRM tools
  • Experience with marketing automation tools such as Marketo, Pardot and Google Analytics.
  • Proficiency in use of social networking platforms such as Twitter, Facebook and Instagram.
  • Expertise in performance marketing (Email, SEM, Display) including ROI and performance tracking
  • Strong written and verbal communication skills
  • People and management skills with the ability to interact with team members, staff, cross-functional teams and third parties.
  • Bachelor’s degree in business or marketing

What it’s like to work with us:

  • Talent is our best asset!
  • We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
  • Entrepreneurial, mission-driven culture with core values of quality and integrity
  • Focus on fostering personal and professional growth
  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
  • Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

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