Home Health Care Marketing Outreach Coordinator

The Home Health Care Marketing Outreach Coordinator is
responsible for managing the business development of assigned territories while
meeting and/or exceeding sales objectives for that territory.  This position makes day to day decisions on
sales calls, territory management and administration, handling customer service
issues and opportunities, as well as implementing marketing plans. In addition
this position reports directly to the Business Manager.

Essential Duties and

Provide information and education to healthcare
professional, facilities, organizations and consumers regarding services

Maintain an in-depth knowledge of the community,
healthcare facilities and referral sources appropriate for our Home Care

Develop and maintain relationships with
discharge planners, case managers, social workers, physicians and other
healthcare professionals that utilize Home Care services by regularly
conducting sales visits to those referral sources to assist them in identifying
those appropriate for services.

Tracking Key performance indicators (sales goal
vs actual)—using company metrics and adhoc reports

Work with other team members and manager to
develop Marketing strategy

Responsible for following up on all Leads
sourced from Lead Generator

Making routine visits to established, pending
and cold calls (current referral list will be made available to this candidate)

Mentoring and training new marketing staff

Responsible for stats, trends and updates (for
routine Staff meetings, and on-call, adhoc or as needed)

Monitoring, updating and editing Contact

Work with administrative assistant to edit and
distribute monthly Franchise newsletter (template provided by Franchisor)

Perform in home assessment and complete Start of
Care forms for new clients – as needed

Represent Team Greene- ABC at monthly/weekly
Networking meetings, Marketing events and in-services

Maintain company standard of professionalism at
any and all promotional events.

Be prepared to participate in marketing budget
discussions (expenditures, advertising and new initiatives)

Hands on involvement in a variety of marketing
logistics, including event production through booth scheduling, collateral
coordination, and notification to the executive assistant of any needed

Report pertinent information regularly to
Business Manager on daily activities, and discuss strategy to obtain new

Measure effectiveness and produce reports of
accomplishments and business impact.

Required a minimum of three (3) Start of Care
cases monthly

Other duties as assigned


Communication Proficiency

Organizational Skills

Time Management

Technical Capacity

Customer/ Client Focus


This position has no supervisory responsibilities.

Work Environment

This job operated in a professional office environment.  This role routinely uses standard office
equipment such as computers, phones, photocopiers, filing cabinets, and fax

Type/Expected Hours of Work

This is a full time position, and hours of work and days are
Monday through Friday.  This position may
require evenings, weekends and/or holidays for events, mixers, etc.


This position requires up to 75% travel, and will require a
valid driver’s license, reliable transportation and insurance coverage that
meets state guidelines.

Required Education
and Experience

Bachelor’s degree in Marketing, Communications,
or Healthcare Administration from four-year accredited college or university or
a minimum of 1 to 5 years in a B2B, or Healthcare environment.

Minimum of one year health care experience in a
sales/marketing role preferably home health, hospice or a related industry.

Bilingual a plus


Ability to meet and exceed sales goals,
including the ability to formulate and successfully implement business plans,
sales plans and sales calls

Ability to recognize internal and external
customer needs

Ability to meet customer and/or referral sources
expectations and requirements on a timely basis

Ability to work independently and manage time
effectively without close supervision

Must have the capability to make effective and
persuasive speeches and presentations on complex topics to key audiences (i.e.
Social Workers, Discharge Planners, Senior communities)

Proven ability to effectively interface and work
cooperatively with individuals of all levels, plus demonstrated oral and
written communications skills

Ability to think on his/her feet and adapt
quickly to respond key referral sources questions and various situations

The ability to occasionally lift 50-60lbs. climb
stairs, enter various types of medical related information, safely operate an
automobile and travel alone

Proficient in E-mail, Internet use, Microsoft
Word, Excel and Power Point

High attention to detail and accuracy, a
commitment to quality work and the ability to deploy strengths and compensate
for weakness

Customer Relationships Manager (CRM) a plus

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